Small Business News

Yahoo Acquires Productivity App

Yahoo continues its hiring spree with to-do list application Astrid. Marissa Mayer announced the news on Twitter:

Welcome to @Yahoo@astrid!! Excited to have you :) .http://t.co/ysNSD67Hej

Astrid’s Jon Paris writes on the app’s blog:

We are thrilled to announce that we have been acquired by Yahoo!. When we set out to build Astrid, we sought to help as many people as possible become happier, healthier and more productive. We’re really excited to join the mobile team and continue this work with Yahoo!’s goal of “making the world’s daily habits more inspiring and entertaining.”

Over the next 90 days, Astrid will continue to work as is, and we will no longer be accepting new premium subscriptions. To make future changes as easy as possible, we’ll be in touch with users shortly to share how to download data.

We are grateful to the more than 4 million of you who have downloaded our apps, to those who have shared Astrid with friends, family and co-workers, and to all who encouraged us with your kind words along the way. You honored us in so many ways, and we won’t forget you.

Yahoo is quickly adjusting its mobile strategy for maximum impact. The recent acquisition of Summly has already turned into new Yahoo apps for iOS and Android. Competition in the to-do list space isn’t getting any smaller. Rival Google launched Google Keep in mid-March. The reviews on Google Play are overwhelmingly positive. Speaking personally, it has quickly become one of my most-used mobile apps.

A good to-do list could fit neatly into Yahoo’s mobile strategy.

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